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Links are necessary for most websites, operative word being most. It's generally thought that there are three types of websites -- established, unestablished, and big brands. Depending on what category your website falls into, it will require link equity. For instance, big brands have plenty of natural links, so they won't have to do much link-building.
Additionally, new and established websites have to put a little more effort into gaining backlinks. The former has a limited budget for link-building and needs to start from scratch, while the latter might have processes and a budget, but does not own the relationships and pays a third party to do it.
Sustainability in Link Building
You can't just search for websites that will connect to yours for link building purposes. As you strive for high-quality links, you need to be aware of how to avoid triggering Google's red flags for spamming behavior. Another important factor is sustainability. In a short amount of time, you must accomplish as much work as possible.
In reaching out and building links, many people use outdated methods. These efforts produce little to no return on investment, even though they take effort to establish connections. Restructuring your campaign can reap you greater rewards down the road. Below are a few tips you can use to run a link-building campaign that won't fizzle out after a few months or end up being penalized by Google.
Focus Your Outreach Efforts
You cannot simply find a relevant site, check their domain rating, and send a query email to build links. While there are many responses if you perform these steps mechanically, there are even more if you approach each attempt as an opportunity for networking and relationship building with other brands.
Focus on the individual page's backlink profile
Examine individual pages to see how you want their backlink profiles to look. It addresses only domain authority if you focus on your domain as a whole. Although it is a good guideline, it is not wise to base your link strategy on it.
Identifying a page that has similar content to your own or that you already plan to write will help you find linking opportunities. Additionally, you could pull rankings from SEMRush or other extensive indexes for URLs you find in your linking tools, identify the pages that link for keywords you use, and do your outreach afterward.
Other than SEMRush, you can find large sets of links at Majestic, Ahrefs, and LinkResearchTools. While using these tools requires you to wade into the data, it's better to have a quantitative basis for your strategy versus relying on trial and error.
Moreover, data-driven outreach provides a launching point for your email. By linking to your site, your prospect and you can take advantage of shared benefits.
Make your data link-worthy
Provide easy ways for other companies to contact you. Get ideas for future content when you obtain a dataset. For every insight, find all angles and stories possible. Even though you're not guaranteed to gain links for every piece of content you create, if you can come up with multiple angles on a single theme, it'll help your brand in the long run.
Location-based content can be created, for example. It is possible to identify areas within your city or state where a particular topic will be popular based on data points. Consider basing your content strategy on demographics as an alternative tactic. Is it possible to target your content to different groups, such as young people, older people, males, females, or professionals?
Create new articles each year, or update older, but evergreen ones. During the current year, you can gather relevant information for next year. As a result, you won't have to keep writing new articles and you'll be able to update existing posts and keep your pages relevant for your audience.
Link-worthy content doesn't actively build backlinks, but it facilitates your strategy. When you can only devote so much time and energy to acquiring links, you may be able to create content that's good enough for others to link to you.
https://www.4shared.com/office/d72j0zPOiq/You_cant_build_it_and_expect_p.html |
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