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As with Pocket, Discover is a service that curates articles based on your interests. Based on users' location, search history, browser activity, and other apps, they see content that is customized to them. It is a disruptive technology that gives users a highly customized reading experience, even if significant privacy issues arise. Mobile devices and computers running the Android operating system are required for users. Google and Chrome iOS apps can also be used to access it.
Although it is a work in progress and has a small user base, use is becoming more prevalent among both Android and iOS users. In other words, you should pay attention to it when it comes to SEO and link building.
Challenges Ranking Google Discover Articles
Unfortunately, Google Analytics does not show Google Discover as a referral source. The only data it shows is organic traffic to your website. The result is that content creators find it difficult to optimize their content for Google Discover. There are some tried and true methods that you can use to gain clicks. In addition to this, this serves as a barometer for the kind of content you should be looking for when it comes to getting high-quality links.
A Guide to Ranking Highly in Google Discover
It should be noted that some of these methods go against Google's recommendations. Google's Discover Guidelines, for instance, clearly discourage the use of clickbait headlines or those that titillate with morbid curiosity or provoke rage. Thus, you'll need to find a happy medium between a headline that gives away too much so that the reader won't feel compelled to click through and outright clickbait that practically dares the reader to click.
Emotional Headlines
It matters not whether it is a social media platform, a search engine list or Google Discover, certain truths are universal. An emotionally charged headline is more likely to be clicked. There is nothing that can alter that fact of life and trait of humanity. Keep this in mind as you create your content, and ensure that it is unique at the same time. Make sure your headline conveys a rare event.
Start a Question-and-Answer Loop
For a reason, these are common features in direct response copywriting. Therefore, it makes sense to use them in other areas as well; an article title is one of them. Create an enticing or controversial question based on your content, then answer the question in your article. If you ask the question in the headline, visitors will click.
COVID Content is King
For the moment, the way Google ranks COVID-related content in Discover appears to be different than the way it ranks it in organic search results. Discover tends to favor articles that are listed lower on the SERP. Thus, if you've been worried about the performance of some timely articles you wrote around COVID, they may have a chance to flourish in Discover. It is unclear if this will help with the building of authority links.
Age Doesnt Always Matter
It's no secret that Google's organic search results weight the recentness of an article heavily. With Discover, the case isn't as clear as it is for popular topics. Older articles will be shown if they meet other Discover criteria.
Perpetuate The Bubble
In general, peoples' feeds tend to align with their political beliefs on social media. A bubble effect occurs if someone only receives content that reinforcates their existing beliefs rather than challenging them. It appears that this is also the case with Google Discover. Thus, pay close attention to the demographics of your target audience and use these data to get your article noticed.
Keep The Lists Coming
Blogs still love listicles, and apparently so does Google Discover. In the Discover feeds, they have consistently done well over time. Examples include: Don't do these five things; 15 Reasons Why You Should; 10 Ways You Can
Discover is Here To Stay
When it comes to Google Discover, it can be tempting to wait. Nevertheless, it appears to be gaining traction, and it utilizes a different algorithm than organic search. This is the reason why it is important to factor in when creating content and curating your backlink profile.
Quality Link Building
We're here to help you build backlinks to increase your ranking in SERPs if all you want to do is build them. Our customers have repeatedly told us that we are among the best link building companies they have ever used. Come find out why!
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