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On a Budget: Building Backlinks
When backlinks from the most popular sites can cost up to $2000, the typical cost of a backlink hovers between 100 and $500, it's difficult to build backlinks on a budget and it's easy to see how this seemingly simple process can quickly become prohibitively expensive. Link building campaigns will cost you somewhere between $2000 and $10000 per month, if you consult the leaders in the SEO industry. Talk about sticker shock! You're in good company if that made you groan or laugh out loud.
Most small businesses cannot afford spending this much on marketing online, much less only using one method. Fortunately, there are quality link building strategies that won't break the bank, and you can get thousands of backlinks without leaving a bad mark with Google. The following tips will help you to create a backlink profile that attracts relevant, organic traffic to your website on a budget.
DiY Link Building
There are times when you must do something yourself if you want something done on a budget. To help you build backlinks to your site, here is a quick and dirty blueprint.
Creating The Content
If you already have someone in house who writes marketing or PR content, and their plate isn't already full, they could dedicate some of their free time to writing content for your blog that you can link to.
The same method that you would use for writing a press release can also be used for this; they do not need to learn your trade. Your business does what it does best as CEO or Director of Marketing. The most popular blog posts you can write are those that share your expertise with the world. Remember that there's a huge difference between reading about something on a blog and having the skills necessary to do it effectively. As a matter of fact, by demonstrating your expertise, you will acquire the status of a niche expert.
As long as your writers do blog content creation on a weekly basis, and they produce one or two quality pieces per week, you'll soon find you have a ton of content that will appeal to anyone in your niche.
Soliciting Backlinks
With this content, you are unequivocally showing that you are an expert in your field. It's a huge boost for visitors to your site who may be wondering how much expertise you have, but outside of people looking for words in your title, it's it will not bring organic traffic yet. To achieve this, you need to collect links to your website from other well-known sites on the web.
For this, you'll need a backlink checker such as Ahrefs or SpyGlass. SpyGlass, however, provides all the essentials for most small businesses alongside a highly functional trial version of Ahrefs.
By comparing your domain backlinks with that of your competitors, these backlink checkers can be very effective. If you already know who links to you, you can simply enter only your competitors into the free trial to get the most out of it. You're looking for the domain authority or the domain rating of the sites linking to your competitors. According to your niche and how many high-authority sites there are in your niche, you may want to avoid sites with ratings below 30. You can then set up a plan to compel sites that meet this threshold to link to you as well. The following are some strategies to help you.
Done-for-You Link Building
You undoubtedly concluded that manual link building from the best SEO link building services is far beyond your budget after reviewing their services. While the manual approach to link building by their team does typically result in higher-quality links, it is simply not feasible with a small-to-medium business.
But you can find services that will provide quality links from across the web that won't get you in trouble with Google or the like. A few services demand a monthly subscription, others merely charge you monthly without requiring a contract, while still others charge only once, but provide benefits during the lifetime of your website. With Socialcali.com link building for SEO, you'll find exactly what you're looking for. We have been doing business since 2008, which means we keep an eye on Google's algorithm so our links benefit rather than harm your backlink profile. As with most white-hat SEO efforts, results take time, but on the whole, your site will rank better in the SERPS, which in the online arena is all that matters.
What are some other ways to get backlinks on a budget? Seven techniques that will give you a solid start to your backlink profile.
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