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You can use headline news or obscure news as your hook. It could be national, international or local.
Let's say you're a plumber and you learn that the price of copper, which has been sky-high for the last year, suddenly dropped. This means homeowners will soon be able to renovate their bathrooms or kitchens for less money as copper pipes will cost less.
Or, an earthquake strikes halfway around the globe, killing thousands in a city considered to be at low risk of quakes. You own an insurance company. You now have an opening to offer advice on whether or not those living in your locale should have earthquake coverage.
Or a celebrity's young daughter gets kidnapped, ransomed and returned home unharmed. Your firm manufactures bracelets that also secretly function as location devices. Your bracelets would have allowed the police to locate the girl within minutes.
Got the idea?
The business seeking publicity for the first two situations serves local customers only. Therefore, they should focus their publicity tie-in efforts on local newspapers, TV, and radio. The third situation is where the company should first target national publicity as their customers can be found anywhere.
The simplest way to jump into action with your breaking news connection is to call a media outlet you have reason to believe would consider your story relevant and track down the reporter or editor who handles the subject matter. It's much easier than you think. This is because tips are the lifeblood for news organizations. Unlike companies that shield employees from the public, they must have a system of directing story suggestions to the right person.
You can simply call the main telephone number of your media outlet and ask for the "news desk". Then ask who to contact about real estate (for the first example), business (for second), or child safety (for third). When you reach the person covering your topic, explain your news connection in four sentences or less. If you're leaving a voice mail message, end with your call-back number. If you are speaking to someone live, end your pitch, close the conversation, and wait for their response.
You can make this sort of pitch by email also, if you have a reliable email address for a reporter, tip line or topical editor. It should be concise and to-the-point. Include a phone number and email address so that you can reply.
When you're trying to interest national media in your story, pitching media outlets one by one takes too much time. Contact the media outlets you believe would be a good match for your publicity angle if you are unsure. For example, the child safety bracelet story would be perfect for morning TV news shows like "Today" or "CBS This Morning." If you don't have the time or desire to distribute a press release, it is worth writing one.
A press release is a news release that presents your news tie in in a journalistic-style format. To find examples of press releases, search Google "sample" These are usually 400 words or less, or a page. Use a press release distribution service such as PR Newswire, PRWeb or Emailwire to get your release in front or media people and the public.
Do not delay. Don't delay. What's hot today might not be as exciting tomorrow or next week. You can learn all of the steps here now so that you are ready to take action when you hear about news that could make you famous.
1. Maintain the Reading Level
The first and foremost goal of every content writer should have is to provide understandable content. We know that every Google user is not a highly educated person.
All I want to say that, you post should contain less percent of 'Flesch Reading Ease Test' sentences. So that, every age group of people will understand your content. This results in better traffic generation.
2. Site Speed
Make sure that, your site is working super fast. Users won't wait for more than a few seconds to load pages. To speed up the loading of your pages, remove any unneeded content from your posts. This is one of the simplest techniques of OnPage Optimization.
3. Use images and videos
Every Search Engine Optimizer must use the images and videos in their content. Because, humans will easily understand anything by watching images and videos.
A great way to use On Page SEO Techniques is to use Info Graphics (Display the exact message in a single image) in your content.
4. Google Voice Search
Public has changed their way of searching. People can now simply use Google Voice Search to ask their questions. They are able to get answers quickly by doing this operation. Due to this reason, search engine optimizers need to update themselves by switching to Google Voice Search.
5. Post in Yahoo! & Bing
Latest technique of SEO On Page Optimization is publishing our articles in Yahoo! & Bing. We use to publish our posts in Google. But, the latest researches have declared that publish the posts in Yahoo! Bing and Yahoo! will lead to more traffic.
6. Switch to 'https'
Many content writers will use http protocol to publish their articles. Here is a new technique to increase the site traffic. Switch to the https protocol from http. It is also a well-known SEO On Page Optimization technique.
7. Use keywords in comments
Gaining the traffic by using comments is also the important technique of On Page SEO Techniques. Because, Google bots will consider comments along with the post. Some users will leave long comments. Writers can make use of those comments. Writers can use those comments to insert one or two keywords whenever they find large comments.
Don't stuff the keywords. The comment should look natural even after adding the keywords. In this way, writers can generate more traffic even by using comments for their posts. https://issuu.com/othlasytmp/docs/202410 |
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