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The news you use as a hook might be front-page stuff or much more obscure. It could be local, national, or international.
Let's suppose you're a plumber who discovers that copper prices have dropped suddenly. Copper has been at an all-time high for the past year. The connection is that homeowners will soon have an opportunity to undertake kitchen or bath renovations for less because the price of copper pipes will be lower.
Or an earthquake occurs halfway around the world, killing thousands, in a city thought to have a low risk of quakes. You own an insurance company. Now you have the opportunity to advise on earthquake coverage for those who live in your area.
Or a celebrity's young daughter gets kidnapped, ransomed and returned home unharmed. Your firm manufactures bracelets that also secretly function as location devices. Had the daughter been wearing one of your bracelets, the police would have been able to find her within an hour.
You got the idea?
In the first two of these situations, the business seeking publicity serves local customers only, so they should direct their publicity tie-in efforts to local newspapers, TV and radio. In the third situation, the company should aim at national publicity first, since their customers live anywhere.
It is easy to get involved with your breaking news connection by calling a media outlet that you believe would be interested in your story and locating the editor or reporter who handles it. This is much easier than it sounds. You see, tips are the lifeblood of news organizations, so that unlike companies that shield employees from the public, they have to have a system of channeling story suggestions to the proper person.
You can simply call the main telephone number of your media outlet and ask for the "news desk". Then ask who to contact about real estate (for the first example), business (for second), or child safety (for third). When you reach the person covering your topic, explain your news connection in four sentences or less. If you're leaving a voice mail message, end with your call-back number. If you are speaking to someone live, end your pitch, close the conversation, and wait for their response.
You can make this sort of pitch by email also, if you have a reliable email address for a reporter, tip line or topical editor. It should be concise and to-the-point. Include a phone number and email address so that you can reply.
When you're trying to interest national media in your story, pitching media outlets one by one takes too much time. Contact the media outlets you believe would be a good match for your publicity angle if you are unsure. The child safety bracelet story would work well on morning TV news programs like "Today" and "CBS This Morning." If you don't have the time or desire to distribute a press release, it is worth writing one.
A press release presents your news tie-in in a specific journalistic-style format. To find examples of press releases, search Google "sample" Normally these are 400 words or less - a page or so - in length. Use a press release distribution service such as PR Newswire, PRWeb or Emailwire to get your release in front or media people and the public.
Do not delay. Don't delay. What's hot today might not be as exciting tomorrow or next week. Inform yourself now about all the steps described here so that when news breaks that can launch you into the public eye, you're prepared to jump right into action.
1. Keep the Reading Level at the Recommended Level
The first and foremost goal of every content writer should have is to provide understandable content. We know that every Google user is not a highly educated person.
All I want to say that, you post should contain less percent of 'Flesch Reading Ease Test' sentences. This will ensure that everyone can understand your content. This results in better traffic generation.
2. Site Speed
Make sure that, your site is working super fast. We all know that users will not wait more than few numbers of seconds to load their pages. In order to load your pages faster remove the unwanted content in your post. This is one of the simplest techniques of OnPage Optimization.
3. Use images and videos
Every Search Engine Optimizer must use the images and videos in their content. Because humans can easily understand any information by looking at images and videos.
Using Info Graphics (Display the exact message through single image) in your content is also a great way of On Page SEO Techniques.
4. Google Voice Search
Public has changed their way of searching. People can now simply use Google Voice Search to ask their questions. By doing this operation they are getting answers very easily. Due to this reason, search engine optimizers need to update themselves by switching to Google Voice Search.
5. Post in Yahoo! & Bing
The latest technique for SEO On Page Optimization is publishing articles in Yahoo! & Bing. Our posts were used to be published in Google. Recent research has shown that Yahoo! is a better place to publish your posts. & Bing will leads to get more traffic.
6. Switch to "https"
Many content writers will use the http protocol while publishing their articles. Here is a new technique to increase the site traffic. Switch to the https protocol from http. It was also a well known latest SEO On Page Optimization technique.
7. Use keywords in your comments
On Page SEO Techniques is also a great way to increase traffic through comments. Google bots will also consider comments. Some of the users will leave the long comments. These comments can be used by writers. Whenever writers find big comments insert the one or two keywords in that comment.
The keywords should not be overstuffed Even if you add keywords, the comment should still look natural. In this way, writers can generate more traffic even by using comments for their posts. https://issuu.com/othlasytmp/docs/235298 |
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